You can answer this question by putting yourself in the shoes of the reader. When you read an ad that maintains your interest and causes your heart rate to increase, you are experiencing a magical allure. This is developed through thoughtful crafting by the employer who understands that Workampers are not as interested in the job as they are the experience.

The mystical ad that captures the interest and develops the excitement in the reader has been crafted so it provides more information about the outcome for the Workamper who is selected for the opportunity. Do you see when you compare the ad that just lists the facts about the location, job description, duration and benefits, why one develops more interest than the other?

Please note that, yes, it is important to provide information such as location, job description, duration and benefits, but they should not be the embodiment of your ad. If the Workamper reader is more interested in the experience as compared to the job, you direct your attention to developing your ad text to address the overall outcome for the Workamper. As you design your ad copy include the specifics such as location, job description, etc.

For example, let’s take the ad placed by the XYZ Company of Somewhere USA for illustrative purposes:

XYZ Company in Somewhere USA looking for two Workampers, 15 hours/week/couple, FHU, laundry, propane. May thru September. Call 123-456-7890 or email [email protected]

Same ad with more consideration given to the outcome or the Workamping experience with the same company:

You Will Be Telling Your Friends all about your summer experience with the XYZ Company. Be an important part of our campground team in Somewhere USA providing world class camping experiences for our guests. Workamping opportunities in registration and maintenance in exchange for 15 hours/week for FHU site and perks. During your stay, experience the beauty and wonder of Somewhere USA. For more information call: 123-456-7890; email: [email protected]

The difference a few words can make in the flavor and attention your Help Wanted ad receives is amazing. The more emphasis you place on the outcome for the applicant the more attention your ad will receive.

Improve your response rate and also begin developing your Workamping experience from the very beginning by adding some magic to your advertising. For all advertising options available with Workamper News, click here.