Is There Magic in Your Help Wanted Ad?
by Steve Anderson – WKN Editor
I have seen first-hand how some Help Wanted ads, published in Workamper® News magazine or in the online Hotline ad system, seemingly create a magical allure of interest! While others appear to be almost invisible on the printed page or on the Hotline email! What is it that causes this mystical difference?
You can answer this question by putting yourself in the shoes of the reader. When you read an ad that maintains your interest and causes your heart rate to increase, you are experiencing a magical allure. This is developed through thoughtful crafting by the employer who understands that Workampers are not as interested in the job as they are the experience.
The mystical ad that captures the interest and develops the excitement in the reader has been crafted so it provides more information about the outcome for the Workamper who is selected for the opportunity. Do you see when you compare the ad that just lists the facts about the location, job description, duration and benefits, why one develops more interest than the other?
Please note that, yes, it is important to provide information such as location, job description, duration and benefits, but they should not be the embodiment of your ad. If the Workamper reader is more interested in the experience as compared to the job, you direct your attention to developing your ad text to address the overall outcome for the Workamper. As you design your ad copy include the specifics such as location, job description, etc.
For example, let’s take the ad placed by the XYZ Company of Somewhere USA for illustrative purposes:
XYZ Company in Somewhere USA looking for two Workampers, 15 hours/week/couple, FHU, laundry, propane. May thru September. Call 123-456-7890 or email firstname.lastname@example.org
Same ad with more consideration given to the outcome or the Workamping experience with the same company:
You Will Be Telling Your Friends all about your summer experience with the XYZ Company. Be an important part of our campground team in Somewhere USA providing world class camping experiences for our guests. Workamping opportunities in registration and maintenance in exchange for 15 hours/week for FHU site and perks. During your stay, experience the beauty and wonder of Somewhere USA. For more information call: 123-456-7890; email: email@example.com
The difference a few words can make in the flavor and attention your Help Wanted ad receives is amazing. The more emphasis you place on the outcome for the applicant the more attention your ad will receive.
Improve your response rate and also begin developing your Workamping experience from the very beginning by adding some magic to your advertising. For all advertising options available with Workamper News, Click Here.
Add the MAGIC Without Adding to your Cost…
Super-charge your Hotline (online) ad or your Print ad for FREE
We have been beta testing a new tool with good success – ad enhancing audio clips. This option provides you with the opportunity to record up to 10 minutes of additional information regarding your Workamping opportunity. Thus far employers using the new tool have provided good reports. This option is available for both Help Wanted ads submitted for the magazine and Hotline ads published online.
At this time we are not charging for this additional service. Experience has proven already that you still need to provide adequate information in your ad copy to develop the level of interest for the potential applicant to listen to your additional recorded information. What the additional recorded information will do for you is save you time and need to repeat the same information over and over. It will also help the potential applicant decide if your opportunity is a good fit for them.
When you submit your ad, check the box at the bottom of the form to Super-Charge or Enhance your ad. We will provide you with step-by-step instructions to make your recording. The recording must be accomplished by deadline for us to include the link with your ad copy. This is a great tool and will definitely enhance your future advertising!