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| by Arline Chandler |
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Workamping Adventures in America's Heartland • Altoona, Iowa
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For guests and Workampers alike, Adventureland Park, next door to Des Moines, Iowa, lives up to its name. For more than a quarter of a century, the family-oriented amusement park has been synonymous with safe and wholesome entertainment for families in Iowa and neighboring states. In1986, Adventureland sold to Jack Krantz, who spearheads consistent reinvestment and growth of the park. Switching from a stock-held corporation with a board of directors to a family-owned entertainment venue, Mr. Krantz safeguards quality experiences for families. The park annually introduces new and exciting entertainment elements to its established 100 rides. Show formats change, piquing guests' interest with a big-top circus, rock and roll shows, magician acts, and the A-Land Walk-Around Band, along with Garfield® and his pal, Odie Dog. A new state-of-the-art water adventure rivals all comparable rides in the United States. According to Human Resources manager, Steve Anderson, the company's philosophy is down-to-earth. "To our guests, we pledge a fun-filled day in a friendly and secure environment," he says. "Through our staff, which includes over 300 Workampers, we are determined to operate to the highest degree of professionalism within our industry."
Over past years, Adventureland typically rounded out its full-time staff with younger high school and college-age employees. Quite by accident, a woman staying in the park's adjoining campground offered to exchange hours of work for a site. She initiated Adventureland's Workamper program. "We quickly discovered the advantages in an alternative employment pool of people who live and travel in RVs," Anderson states. "Through life's experiences, the majority of Workampers bring to us a broad range of abilities and a strong work ethic. Their varied personalities and backgrounds broaden public relations with our guest population. They also provide positive leadership for our younger employees."
Although Adventureland expects to hire up to 400 Workampers in 2002, the park continues to employ a number of high school and college kids. Workamper Joann Nygard, retired from retail work at Burlington Coat Factory and J.C. Penney, believes that her fellow Workampers are role models. "We all try to maintain the rules set by the company," she says. "My shift in any of the ten retail shops starts at 9:40. I am typically there by 9:30, clocked in, and ready to work. Most Workampers stay for the time they agreed upon. Many young people quit after a few days, a couple of weeks, or even one shift."
Former administrative assistant, Shirley Green enjoys working with the younger employees, but also delights in the children who visit the park. "The park needs people-oriented persons," she says, recalling that in her Workamping role as a rides operator, she gets a realistic perspective of young people's behavior, helping her stay in touch with her preteen grandchildren. In her traditional career in sales, marketing, and the education department of a computer company, she remembers the best of all worlds. "Again, I have the best of all worlds. I thoroughly enjoy it," she says, despite a "wayward grandparents" label from their own grandchildren.
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Adventureland represents a body of people who care about others, Anderson says, acknowledging that the park's success is dependent on its staff. "Fulltime employees, many with15-plus years experience, enjoy their occupations and the opportunity to meet and work with so many different people," he continues. "Workampers sense their dedication and readily fall into the ranks of our Fungineers, a title we made up to define employees who engineer "fun" for our guests. In a "former" life, Phil and Wendi Foraker owned and operated a small business in Iowa City, Iowa. Retiring at ages 59 and 48, respectively, the couple expected to eventually get jobs to supplement their income. A visit with a daughter living in Des Moines took them to Adventureland Campground. But an encounter with a Workamper in the laundry led them to summer jobs in games at the amusement park. "We put in a lot of hours," Wendi says, "But we're both having fun. Adventureland is our first Workamper experience and it's a positive one. The company treats us fairly and pays us well. We stay very economically at the campground." Wendi notes the lasting friendships they have made among their co-workers. "Family drew us to Des Moines," she says. "Now the Adventureland staff has made us a part of another 'family.'"
"We don't need a rocket scientist to evaluate the positive impact that Workampers make on a facility the size of Adventureland," Anderson says, noting that the park goes beyond an entertainment complex to encompass overnight accommodations and food services for its guests. "Through the positive feedback on Workampers' job performance, from operation managers and guests alike, our owner is 100 percent behind increasing our Workamper population," he continues. "Our on-property campground is a major benefit in the program," he continues. "Out of 300 sites, 200 are reserved for Workampers. The campground is predominately maintained by a Workamping staff." Anderson explains that per site cost is determined by a Workamper's length of stay. Adventureland offers a $50.00 fuel allowance to employees who arrive before the park begins its weekend operations in late April. No camping fees accrue until June 1. For the months of June and July, Adventureland charges rent of $100 plus tax. Charges for August are $75.00 plus tax for Workampers who do not plan to remain until the end of the season. For those who commit to work through September, there is no rental charge for the months of August and September.
Upon departure at the end of September, Adventureland provides an additional $50.00 fuel allowance. The accommodation package figures well under $1.00 per day for a full hookup site in a spacious and impeccably groomed campground. The hours worked in the park or campground do not impact hourly wages for services rendered. The deeply discounted rate is a benefit for Adventureland Workampers. Additionally, Adventureland goes the extra mile for its Workampers with potlucks, planned activities, employee talent night, gatherings, church services, movie nights, after-hours swimming, and discounted Adventureland tickets for friends and family. After the season winds down to weekends only, excursions, such as a bus trip to Mall of America in Minneapolis, Minnesota, are scheduled. At the Adventureland Inn, the company hosts a catered appreciation dinner for Workampers.
Word about Workamping at Adventureland gets around. While working as assistant activity director at Palmdale RV Resort in San Benito, Texas, Pat Gloyd heard positive comments from couples who had worked at the Iowa amusement park. A fulltimer for the past ten years with her husband, a veteran, Pat decided to go after her first Workamping job. "I like it!" she says, describing the games she operates in the park. "I hope I can return summer after summer. Aventureland really wants us," she continues. "They are happy to see us and they take care of us. It's a very pleasant place to work." The Gloyds applaud the Des Moines area. "I understand why people live here," Pat says. "Although it's a city, it's not so big that it poses problems getting around. People are friendly." Anderson admits that the Des Moines area lacks mountains, major lakes, and other environments that RVers typically seek for a Workamping experience. "I believe RVers choose to spend a season at Adventureland because of what and who we are," he continues. "To our guests, Adventureland represents the opportunity to escape from life for a day. We provide Workampers the opportunity to work in a fun environment and to know that they influence the guests' experience. Our Workampers can, and do, make a difference!"
Joann Nygard comments on the accommodating attitude of retail manager, Penny Madsen. "About 60 people work under her," Joann says. "She remembers every birthday. And she goes out of her way to honor requests for certain days off."
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Dick and Shirley Green echo Joann. "Adventureland management is good about letting Workampers choose when they want to work," Shirley says. "We're short-term employees. One year, we worked the end of the summer. Another year, family weddings dominated summer's end, so we worked the first of the season." Shirley relates that in her first interview, manager Steve Anderson promised the same days off as her husband. She laughed, not believing him. "Unless we have a specific commitment, we don't mind to switch days off," she continues. One day, the park was short-handed. Shirley and Dick offered to adjust their schedule. The staff would not hear of it. "You asked for Wednesday off, and you get Wednesday off!" they said, impressing the Greens with the park's commitment to their Workampers.
Paul and Pat Giverdon, full-timers who homebase in Florida, travel 1600 miles to work at Adventureland, an indication that they like their jobs. Although opportunities abound for sightseeing, the Giverdons go to Adventureland primarily to earn money. Six days a week, they operate different rides from 10:00 to 3:00. They stay an additional two and a half hours and work supper relief for the second shift. "Adventureland does everything in their power to make us feel comfortable," the Giverdons agree. For approximately $1.25, they eat meals in the commissary, cutting down on their expenses. The park furnishes uniforms. The campground next to their jobs allows Workampers to walk or bicycle across a picturesque wooden bridge to their workplace. "I'm a small town gal," Pat continues. "I like the location of Adventureland in Altoona because it's a small town. We can go into Des Moines for city life if we want."
Joe and Karla Lillie, and their two-year-old son, Gabriel, prove that Workampers at Adventureland come in all ages and sizes. Joe, a retired policeman from Michigan, works at the park in security and first aid. "For three seasons now, I've helped lost children find their parents, returned items to lost and found, acted as a security presence, and tended to injuries, which are few," he explains. "There's nothing that compares to Adventureland as far as working conditions," Joe continues. "The staff is super and the campground facilities are great. It's an unprecedented place to work and enjoy ourselves." For the first summer, Karla worked, as well. After Gabriel's birth, she focused on caring for him. A second baby now joins the Workamping family. "Gabriel's been adopted as the youngest Workamper at Adventureland," Joe says. "He has a uniform like his dad's and a name tag. But most importantly, he has about 100 grandmas and grandpas. He's Adventureland's baby!"
Workampers at Adventureland also come from all professions. Frank Banker, a virologist who worked on development of the hepatitis vaccine, now swaps duties with his wife, stirring Kettle Korn in a huge black pot. Jim Minick, retired as a medical doctor from the Department of Correction in Florida, challenged himself with a Workamping job totally different from his profession. Despite recuperation from the removal of his larynx and one vocal chord due to cancer, something about Adventureland's advertisement on the Workamper News website appealed to Jim. A phone interview with Anderson clinched his decision for a productive adventure. Working in the retail department of Adventureland and living in the campground, Jim counts his experiences well worth the travel time from Florida to Iowa. Since his retirement in 1999, Jim has committed to improving his writing. At Adventureland, he penned more than a dozen poems to include in a book, Poems Inspired at Adventureland. During the five months he lived in the campground, he watched a ground squirrel. His observations went into a children's fictional story about the squirrel's life cycle. "I could go on and on about the strengths our Workampers bring to Adventureland, but in a nutshell it comes down to folks who have experienced life and enjoy interaction with people," Anderson says. "In general, our Workampers have a fun-loving spirit. Through these traits, they provide valuable assets that ultimately lead to a more positive experience for our guests. And that's our bottom line. "We're a family-owned company staffed with a family of workers who cater to Midwestern families."
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